Hollywood Center Theatre became Theatre VII in 1969 with the tagline 'Where friendliness is Contagious.' Acts such as Charles Pierce (The Master of Camp) hit the boards. A year later, and now advertising itself as 'The only gay theatre like it anywhere!' -- the Theatre VII offered Live Male Stage Shows on the weekends. The name didn't hold; the new moniker was gone a few years later, but male oriented material continued from the likes of Casey Donovan The Back Row (Doug Richards), Gary Yuma Stud Farm and Calvin Culver Tubstrip.